Who is Yofi?

Where Our Name Comes From—Yofi!

“Yofi” (יופי) is a Hebrew word that literally means “beauty,” but in everyday Hebrew slang, it also means “great,” “wonderful,” or “nice going!” This dual meaning—timeless beauty and a joyful exclamation—is exactly what inspires our natural beauty products.

We chose Yofi because it perfectly captures the essence of what we do: celebrating the ancient wisdom of natural skincare while delivering results so delightful you can’t help but say, “Yofi!” Our products honor centuries-old beauty secrets and age-old practices, harnessing the power of nature’s ingredients to bring out your own inner and outer radiance. We believe that true beauty is both timeless and vibrant—and when you experience it, you can’t help but smile and say, “Yofi!”